Have you ever had a friend who hurt you so bad that you wonder why they get away with it? It's the equivalent of watching a really bad movie and somehow preferring to suffer through all three and a half hours of it instead of turning it off. Not just that... you then watch the same film again and again just because it is playing on TV... you learn the dialogues, sing the songs, and can't get the tunes out of your head. 

At some point you wonder if you had been pretending not to like the film, while secretly enjoying it immensely.  

In case of the friend, you wonder if you are just incapable of not liking them. Loving them is all you know how to do and want to do ...

In both cases Hum Aapke Hain Kaun comes to mind! 

and "Mein Madhuri Dixit Nahi Banna Chahti Hoon" ...

Ok. Now I am off to watch Dabangg in far far away land. I hope it's worth the long drive and the late night show.